Let’s Talk About Death (Because It’s Starting to Get a Little Less Awkward)

When I set up my Wishes Book stall at the Women’s Lifestyle Expo in Palmerston North last weekend, I was curious to see who would stop by for a chat. My book is all about helping people plan their wishes in advance—something that inevitably involves thinking about death.

 

What I didn’t expect was how clearly the generational lines would show themselves. Those over 70 often glanced at the stall, wrinkled their noses, and walked on quickly. Those between 35 and 70, however, were far more open. They lingered, asked questions, shared stories. And those under 35? Many seemed to think they had all the time in the world—as if death was a problem for some future version of themselves (if they even believed it would happen at all!).

 

But the experience left me feeling hopeful. Because while older generations may still struggle with the “D word,” the tides are slowly turning.

 

We’ve seen it before. A few years ago, no one wanted to talk about menopause. It was something women endured in silence, maybe discussed quietly over a cup of tea with a close friend. Now? It’s in books, on podcasts, on the news—even popping up in supermarket conversations. Men’s mental health is another topic that has moved from the shadows to the spotlight. What was once taboo is becoming part of our everyday vocabulary.

 

And death? I think it's next.

 

Younger generations—perhaps shaped by a world that’s become more uncertain, more transparent, and more emotionally open—are starting to question the silence around death. They want to plan. They want to know their rights. They want to honour their loved ones in meaningful, personal ways. And they don’t want to wait until it’s too late.

 

Talking about death doesn’t make it come any faster. But not talking about it can leave loved ones overwhelmed and unsure. That’s exactly why I created the Wishes Book: to help people take the guesswork out of what comes next.

 

So if you’re one of those people who thinks, “I really should sort this out,” but keeps putting it off—know that you’re not alone. And know that you're actually part of a growing movement that’s choosing to face life’s end with clarity, courage, and even a bit of calm.

 

Let’s keep the conversation going.